Buyer Google Inc. is acquiring web domain name reseller www.web-searchengine.com for $200 million, according to a report from The Wall Street Journal.
The transaction is subject to regulatory approval.
Com is a domain name registration, hosting and marketing platform for websites that allow visitors to browse the Internet without needing to create an account.
The company’s portfolio includes www.blogger.com, www.dailystormer.com and www.theblaze.com.
The deal was first reported by Business Insider.
Google declined to comment.
The price tag for www.
Com does not include any upfront cash payments, and it is unclear whether Google is seeking a royalty on the sales.
www,www and www are trademarks of Google Inc., registered in the U.S. and other countries.
Google’s domain name acquisition will give the search giant access to more than a quarter of the market for online hosting, a key metric for advertisers.
www has more than 690 million registered users.
www’s $2.8 billion market cap is more than double that of the top search engine, Twitter Inc. www had a market cap of $5.6 billion last year.
The deal was expected to close this year, and the company will be valued at more than $1 billion, according with an analyst report from Zacks Investment Research.www is owned by Mark C. Schramm, who previously served as Google’s director of business development and innovation.
The news comes on the heels of a report that the search engine’s parent company Alphabet Inc. had been working on a bid for www in a bid to gain market share.
The bidding war has been a sore point for Google, which has been struggling to stay competitive with the likes of Amazon.com Inc. and Microsoft Corp.
Google is the largest online marketplace in the world, with more than 200 million users.
It also has a market value of more than US$400 billion, and has been gaining market share with more aggressive tactics.